press release

Salon launches new website and spring collection of cuts, colors and styles dkhair.com offers rich photos of the latest hairstyles to inspire clients to 'spring into spring'

San Diego, Calif., 22 January 2007 – dk hair (dk), named as one of Salon Today's fastest growing salons in the nation, paired the launch of its newly designed website today with the announcement of its own 2008 Spring Collection of cuts, colors and styles for men and women. Based on the bold architectural lines of the salon, the website prioritizes the use of rich, high quality photos to introduce clients to dk's spring collection, service menus and prices, promotional campaigns, team members, news and press materials and products from Bumble & bumble, L'Oreal and TRUE cosmetics and skin care. Photos of dk's entire spring collection are located at http://www.dkhair.net/salon-style-gallery.html.

In October, salon owners David Valencia and Kenneth Bradshaw relocated the salon to a larger facility to provide clients with an expanded menu of services to support the well-being of the whole client. The website supports this evolution by providing information on each specialty area - cut & style, color and spa – through individual introductions and casual yet personality-driven photos of the dk team. Clients can also connect with dk by taking a virtual tour of the salon where the spirit and creative energy of the dk family manifests -- from freestanding mirrors reminiscent of artist's easels and custom-designed shampoo chairs and bowls to an intimate L'Oreal-certified color bar and juxtapose industrial elements of the salon's interior design. The dk experience can be felt, seen and appreciated throughout www.dkhair.com just as if visitors were in the salon itself.

about the company
dk hair is located in Hillcrest, a unique and contemporary suburb of the City of San Diego where music, art, clothing, food and lifestyle trends evolve and move the city. The salon embodies this state of being, providing clients with the latest color, styles and skin & body treatments within an edgy, artistic environment that exudes creativity and an openness to change. The salon is open Tuesday through Sunday and can be reached at 619-546-4550.

for immediate release
07 December 2007

contact: Cyndi Wegerbauer
(858) 442-9247
cyndi@cwcmpr.com